Renowned fashion designer and music mongol Pharrell Williams, partnered with BAPE founder Nigo, to launch Icecream streetwear brand in 2005. Icecream delivers a unique, graphic based aesthetic— similar to it's brother label Billionaire Boys Club. Along with BBC, Icecream has influenced the youth culture by advocating for individualism through fashion, for over a decade. Silver Spoon Mens Hoodie - Purple